DON MULVIHILL

Parsippany, NJ 07054, United States
LinkedIn: https://www.linkedin.com/in/donmulvihill/
Portfolio: don.design
Email: donatello@gmail.com

Staff Experience Designer / UX & Product Strategy Leader

New York Metropolitan Area (Remote)

PROFILE

Staff-level UX & Product Strategy Leader with over 15 years of experience designing human-centered platforms, AI interfaces, design systems, and complex enterprise tools. A systems-thinker with a strong visual craft, I lead products from ambiguity to clarity, translating insights into elegant, emotionally resonant, highly scalable experiences across devices. Skilled at defining product vision, creating end-to-end design strategies, shaping design direction, and partnering deeply with engineering, research, writing, and product leadership. I build products that foster connection, simplify complexity, and scale globally.

CORE SKILLS

Visual Design · Creative Direction · Systems Thinking · Design Systems

User-Centered Design · End-to-End Product Design · AI Interfaces

Cross-Functional Leadership · Stakeholder Management

Vision Setting · Ambiguity Navigation · Platform & Ecosystem Design

EXPERIENCE

Senior UX Manager / Lead Designer

App Orchid Inc. (Silicon Valley AI Platform) 2018 - Present, Remote

Led UX for an AI SaaS platform, serving as both design leader and principal-level IC across multiple complex product areas. Drove near-term and long-term innovation through platform-level systems, AI-powered experiences, model-building tools, and multi-product design unification.

Key Contributions Aligned to Airbnb Staff Role

  • Defined product vision and design strategy for major initiatives, partnering with PMs, engineers, data scientists, researchers, and writers to take products from insight to strategy to launch.

  • Owned end-to-end design for new product areas, including zero-to-one AI interfaces, multi-modal dashboards, narrative-style insights cards ("Full Story" UX), and mission-critical customer-facing tools.

  • Functioned as de-facto creative director across several initiatives, setting direction, ensuring cohesion across platforms, and mentoring designers without direct reporting lines.

  • Operationalized cross-functional collaboration by aligning design, engineering, and product teams on user needs, business constraints, and technical feasibility.

  • Crafted a unified design system that merged multiple brand libraries into a single scalable multi-theme Figma system (light, dark, high-contrast AAA), reducing errors and accelerating delivery.

  • Built emotionally resonant UX patterns for complex AI concepts, ensuring clarity, trust, and connection while reducing cognitive load for non-technical users.

  • Scoped work and shaped design processes for multi-team efforts, ensuring clarity in sequencing, requirements, and architectural alignment.

  • Partnered closely with research to validate hypotheses, identify user pain points, and inform product decisions through qualitative and quantitative insights.

Selected Achievements

  • Led a full redesign of a cloud-native portal used by global enterprises thereby improving onboarding, reducing support load, and elevating product perception.

  • Architected cross-product information frameworks that enable consistent navigation and task flows.

  • Drove narrative-driven UX innovation, allowing users to explore insights through contextual, layered storytelling instead of static dashboards.

Senior UX Designer, Minitab, Inc. - 2007-2018

  • Led UX design for major features across Minitab’s desktop and web applications, improving usability for statistical, analytical, and quality engineering workflows.

  • Partnered with product managers, developers, and stakeholders to translate complex requirements into clear user flows, functional specs, and high-fidelity designs.

  • Developed foundational style guides for both desktop and web, establishing visual consistency and interaction standards adopted across teams.

  • Prototyped concepts using HTML/CSS, Photoshop, Balsamiq, and other tools to accelerate decision-making and validate design direction.

  • Planned and executed usability tests, synthesizing findings to refine workflows and improve user comprehension of complex analytical tools.

  • Authored detailed design documentation used by engineering teams to implement features accurately and consistently.

  • Created thousands of production-ready icons and visual assets using Illustrator and Photoshop, shaping the visual language of Minitab’s product suite.

  • Conducted “Voice of the Customer” interviews and synthesized insights into actionable recommendations that informed product roadmaps and design priorities.

SELECTED PROJECT HIGHLIGHTS

Narrative-Driven Insights Platform

Created the “Full Story” UX pattern enabling users to move from surface-level metrics to contextualized insight journeys containing supporting data, visualizations, and AI reasoning.

Multi-Brand Design System (Systems Architecture)

Unified multiple product-specific design systems into one scalable Figma library. Introduced tokens, responsive patterns, accessibility foundations, and cross-theme switching.

AI Model Builder & Tooling Ecosystem

Designed tools enabling non-technical users to build, tune, and deploy AI models, balancing complexity with clarity and usability.

Self-Service Enterprise Portal (Platform Redesign)

Led vision and execution for a ground-up redesign of a critical customer platform, improving task completion, onboarding flow, and user trust.